You can reach 90% of internet users using PPC ads – Comscore.com (2012)
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What Is Pay Per Click Marketing? What Does A Pay Per Click Marketing Agency In Nigeria Do?
Pay Per Click marketing is an advertising service on the internet that lets you place ads on the Search Engine Results Pages (SERPs), social media platforms and web pages.
In PPC advertising, your business will bid on keywords. However, you will pay only when someone on the internet clicks on your ad.
Usually, whenever someone clicks your PPC ad, they will be taken to your business site, landing page or whatever you link it to.
Even if the concept of PPC advertising is new to you, you have probably once come across one of them. If you usually make use of the Google search engine, then you would have seen a pay per click ad.
Whenever you search a query on Google, you might have noticed some Search Ads above the organic results. They have a small icon that shows “Ad” in the top left corner.
A pay per click marketing agency is any company that specializes in the creation, management or overall marketing of PPC ad campaigns.
There are many pay-per-click marketing agencies in Nigeria. However, not all have exactly what your business needs. The ones that have are also very expensive.
Pay Per Click (PPC) Advertising: How It Works And Benefits
Pay per click advertising aims to show ads on the Search Engine Results Page (SERP). Such ads will portray your business and the products (and or) services it offers.
The idea behind pay per click advertising is to target some of the most engaging keywords related to your site niche.
Whenever you target keywords with high engagement, your business will have a higher chance of showing up every time your target audience searches Google for them.
By now, you have probably got the concept behind PPC marketing. Now let’s proceed with the next step; Bidding.
Pay per click marketing is more of bidding activity. Your business is in competition with other companies and brands in your industry. Everyone is trying to secure the top ad spot for each keyword.
So now, here’s the good news. You don’t have to bid too much higher than your competitors, so far you have a high-quality score.
Your bid and high-quality score will help you get to the top spot on SERPs.
Your ad campaign quality score is calculated on a scale of 1 to 10. The higher your quality score, the more the chances that your PPC campaign will be successful.
Another reason why per click marketing is one of the best digital marketing firms is that it’s affordable, and there are no flat fees or upfront payment.
In pay per click advertising, you are allowed to decide how much you want to spend on a single click. That way, it won’t matter how many people see the ad. You pay only when your ad is clicked.
Benefits Of A Pay Per Click Marketing Agency In Nigeria
1. Pay Per Click Marketing Brings About Instantaneous Results
If you have been familiar with PPC ads in the past, then you already know that ads start to show up for your targeted keywords immediately after you bid on that keyword.
All things equal, your website or landing page should start getting traffic within 7 days of your pay per click advertisement.
Unlike other forms of digital marketing, pay per click marketing brings about instant results. Search Engine Optimization (SEO), Email marketing and content marketing take more than a month before you can start seeing improvements.
PPC campaigns aren’t like that. Improvements usually come within a week. However, that doesn’t make other forms of marketing bad or less effective. Also, this doesn’t mean that pay per click marketing is the best form of marketing out there.
And if we are to look at it, PPC advertising is good in the short run. For long-term periods, however, content marketing, SEO and email marketing yield better results. Although they take a lot of your energy and time, the reward is worth it.
pay per click marketing strategy brings about rapid results. Once you properly audit your PPC campaigns from time to time, you will realize that it’s one of the best strategies out there.
2. Pay Per Click Marketing Brings More Website Traffic
If you are a frequent Google user, then you will notice that some Search Ads appear first before the organic results. These search Ads are websites on their own, are somehow similar or related to what you are searching for.
Each of those sites has “Ad” bolding written on top of them. That way, you would know that such a site is appearing as an advertisement related to your search, and not as an organic result.
Each time you click on them, the owner pays the agreed amount per click. Also, that means Google just got richer by a specific amount.
So now, come to think of it. If your website appears as the first or second one among those ads, then your website will get more traffic visits within a short time.
And that’s what we mean by saying that pay per click advertising brings more website traffic. And that’s not the only thing that makes it amazing.
The fact that you only pay when a user clicks on it (and visits your site) seems like a win-win-win type of marketing. That way, the user gets what he’s searching for, your site audience increases by 1 and Google also makes money. Google, the searcher and you, all get to achieve what you are after.
Speaking of Search Engine Optimization (SEO), pay per click marketing can also help you rank well. Now I know what’s coming to your mind. You are probably thinking that:
“Since Google knows that I got traffic by making use of paid services (and not organic), will they still make it count?”
Merely looking at the question, the right answer is NO! However, if we look at it from a different angle over a long-term period, we will realize that the answer can be YES too.
Paid ads will not directly help your site’s Search Engine Optimization (SEO). However, you should remember that they will increase the number of gross clicks that your website gets within a month.
Now, the Google algorithm considers two factors similar to our case as one of their ranking factors. They are:
Overall monthly traffic visits to your site
The average time (in seconds) that users spend on your site before they exit.
Looking at this now, it’s obvious that user activity is a Google ranking criterion. And since PPC ads campaigns increase the user activity on your site (generated by your paid ads), they can contribute to higher organic rankings.
3. PPC Advertising Don’t Depend On Algorithm Changes
Yes. pay per click marketing in Nigeria thrives despite Google Algorithm changes.
Every website owner or manager, especially those dealing with blogs will understand that Google Algorithm changes are often nightmares. Just pray, because that seems like the only way you can avoid them.
And most times Google Algorithm changes, your site either benefits or suffers from it. You will be extremely lucky if your site stays unaffected, but that may also not happen for longer periods because the next Algorithm change may not favour your website.
Most Algorithm changes are just updates that involve certain changes in ranking factors. And that rings a bell. It should ring a bell!
This simply means that content marketing and Search Engine Optimization (two important aspects of digital marketing) is always affected by Google Algorithm changes. It’s either your site benefits or plummets as a result of it.
However, PPC advertising makes you safe and protected from such. Pay click Algorithms doesn’t usually have significant changes.
That means that you can use your previous statistics or performance in the past to easily predict how your present and future PPC ad campaigns will perform.
4. Experience A High Return On Your Investment With PPC Marketing
Although pay-per-click advertising helps brands to build their reputation while checkmating other close competitors, that’s not a good reason for using PPC marketing.
The main reason here is the high Return On Investment (ROI). By doing this, they are trying to convert their target audience to real customers.
About 74% of brands claimed that pay per click marketing brought a divine upliftment to their business in 2020. A considerable part of their sales and revenue was generated through PPC advertising.
Also, many brands see PPC ad campaigns as a method to kick start conversions in a way that’s guaranteed to succeed. Getting conversions and sales leads is a very good way to start earning more.
5. Pay Per Click Marketing Increase Your Brand Recognition
Since your website appears as either a search ad, display ad or video ad, more people get to see and know about your brand’s existence (and functionality).
The more frequently your business appears in search results together with other close competitors that they already know, the more your brand recognition increases.
For instance, let’s say they respect and think highly of a competitor and the next day they see your business in the search results with that same competitor.
Believe it or not, they will also start to respect and think highly of you as well. This is because they think that your services must be good for you to be seen alongside that competitor.
So resuming back to our main point, the more your site appears in people’s search results together with popular brands, the more the chances that customers will purchase from your brand.
According to LucidPress, presenting and promoting your brand regularly and consistently can boost your revenue up to 33%.
This presentation and promotion are quite different from just making your Logo appear in many possible times and places.
It’s about making people from relevant niches see your brand and talking about it. pay per click advertisements to make sure that your business name is visible in the right place. As a result of that, your reputation increases on the internet, thereby driving sales to your website and landing pages.
6. Pay Per Click Marketing Helps Your Business To Target Customers in Real-Time
This is another main reason why PPC Marketing outshines Content Marketing and Search Engine Optimization (SEO).
It’s a fact well known that ads don’t often show up to the targeted user at the most perfect time. However, pay per click advertising makes it easy for you to schedule your ad campaigns.
As a result of that, it will be shown to people only during some specific hours. Also, you can target locations so that only people searching from specific locations will see your ads, as they are the most likely to patronize your brand.
On the other hand, content marketing and Search Engine Optimization are not always like this, at least, not fast like this.
Well, I know what’s on your mind. You think, and you know that you can always monitor the results of your content marketing and Search Engine Optimization strategies.
However, you should also consider the fact that you can’t always adjust your blog posts, web pages and links within minutes.
And even if it’s so, it always takes much time for stuff like that to take effect. However, A PPC AD CAMPAIGN CAN BE MODIFIED ALMOST IMMEDIATELY.
7. PPC Advertising Helps To Generate Leads in Neighboring Cities
This part mainly talks about pay per click ad campaigns with geo-targeting.
Geo-targeting or Local PPC (as known to some people) involves you targeting a specific location. Mind you, it can be a region, state or city.
Also depending on your PPC Ad service provider, you can add or remove some specific locations as well. Google Ads is good for doing stuff like this.
For instance, come to think of it. Let’s assume that you have a website or landing page that you want people to visit. Your business mainly repairs phones and laptops.
So now, you might have this page that is all about “Laptop Repair Services In Lekki, Lagos”, even if you are based in Badore.
PPC marketing will let you have ad clicks from people searching in Lekki in Lagos State. That way, you won’t have to target Nigeria or Lagos State as a whole.
With pay per click advertising, you are not limited to targeting a large number of people. You can always narrow down your area of coverage. As a result of that, you will be able to get sales leads from neighbouring cities and towns.
8. You Can Always Improve Your Site’s Search Engine Optimization Strategies With Your PPC Data
Unlike pay per click marketing, Search Engine Optimization (SEO) takes time before you can start seeing results.
This is the number one reason why you should test your keywords before applying them in large-scale SEO strategies.
Although it’s a bit technical, you can still know the values at which organic keywords undergo conversations. To help you arrive at this, you can make use of PPC keywords data.
It’s a very wise thing to monitor and know the keywords that lead to conversions in paid ads. As a result that, you can boost your site’s headings and meta descriptions with the most engaging keywords.
This will help you rank higher on the Search Engine Results Page (SERP).
9. Get The Top Spot In The Local Pack While Making Good Use Of pay per click Marketing
The 2020 pandemic, lockdown and its aftermath effects seem to still be in motion and may continue to be so.
Even in 2021 and now in 2022, there are still pandemic routines and precautions that restrict some people to their homes.
Searches that contain the key phrase “near me” increased by 28% in 2020. With the way, things were in 2021 and how things are in 2022, this value might remain so or even increase.
That is why your business should try out pay per click marketing. Google Ads is good at making sure your business appears in “near me” searches.
Setting up your location extensions will also let you appear in local ads within your region.
10. Pay Per Click Advertising Allows For Easy Retargeting
If you are familiar with online sales on websites, then you might have noticed that most site visitors don’t take action on landing pages.
However, there is still something good in this. The 95% of visitors that didn’t lead to conversions can still be retargeted.
And that brings us to another benefit of pay per click marketing. PPC advertising campaigns make retargeting more possible than ever.
Retargeting is all about taking note of the visitors that haven’t been to your site in a while and showing them ads that they might be interested in.
Doing your marketing this way will be very effective. In no time, you will be able to re-engage old visitors and get them to convert.
There is one other good thing about retargeting. Since those past customers (and or) visitors already know your brand, they will be interested in patronizing you.
Apart from this, you can create different PPC ad campaigns to target separate groups of people.
You can create targeted ads for visitors that were collecting a cart but abandoned it (if you run an online store).
Every single person that visited your site has already become a part of your sales web. However, what lets you make good use of this web is retargeting. And that’s one of the benefits of PPC Marketing.
Should You Hire A Pay Per Click Marketing Agency In Nigeria? Get Online Visibility With Pay Per Click Advertising
1. Your Company Won’t Have To Train Someone To Be Expert In All PPC Aspects
If you have ever come in contact with a PPC professional and asked how it’s studying, you will realize it’s hard to become an expert.
It’s not that you can’t do it. You can. But you can’t while attending to the day-to-day activities of your business.
There is also a better approach, but it’s also a loss on its own. You might want to consider training one of your employees. However, that employee won’t be able to perform his/her usual duties. Eventually, you will need to hire another in his/her place while also spending your revenue on the training.
Hiring a pay per click marketing agency in Nigeria will put your mind at rest. Your company will not need to train someone in PPC ad campaigns. We will do it for you!
2. Hiring A Pay Per Click Service Agency Will Save You Time
Who said it’s a bad idea to use in-house resources for your PPC ad campaigns? However, the fact that it’s not a bad idea doesn’t mean it’s wise.
PPC marketing will involve you monitoring your ad progress from time to time. This drains time, and remember that your employees also have to do other tasks aside from that.
Checking in your campaigns every time while attending to other tasks will be very tedious, so why don’t you just hire an expert agency to do it for you?
3. You Get To Achieve Your Goals. Your Chance Of Being Successful Will Be Increased
A pay per click marketing agency is the best, when it comes to creating PPC ads, focusing on certain keywords, geo-targeting, retargeting and other things involved in PPC advertising campaigns.
Also, a pay per click services agency will have many professionals assigned to your business, and that will increase your chances of succeeding.
4. They Are The Best Among Their Equals
Although we can’t speak for all the Pay Per Click Marketing Agencies In Nigeria, at least we can speak for ours.
The people working at PPC agencies are professionally trained. They are well-versed in PPC campaigns. Also, they know what’s good for your business and what’s not.
Employees working at PPC agencies are professionals in their field. If they are not, they won’t have been hired or get paid in the first place!
Reasons Why Samjay Hub Is The Best Pay Per Click Marketing Agency In Nigeria For Your Business
Not every pay per click marketing agency in Nigeria is a good one. That’s why you have to go for an agency that offers all the features and PPC services that your business needs.
To further convince you, here are 5 reasons why Prolanz Digital Services is the best agency to manage and take charge of your PPC ad campaigns.
1. Honest And Transparent Pay Per Click Services Pricing
At Samjay Hub, we are the best full-service Digital Marketing Agency In Nigeria. And as such, we know that honesty and transparency are crucial in all business pricing and dealings.
We always want to create a good long-lasting impression. One of the things we do to arrive at that is ensuring that our prices are what we say it is.
Also, you will know yourself if our services are worth it. You always have access to the breakdown of all expenses.
2. Your Aims And Objectives Will Become Ours
At Samjay Hub, all our clients are treated as business partners. Your development, progress and success become one of our top priorities.
By doing that, we are making sure that our team of professionals perform at their best to make your pay per click marketing campaigns successful.
3. We Manage Your Time Efficiently
At Samjay Hub, we are very fast and time-efficient. We have a lot of professionals, and as a result of that, you will experience no delay.
You will have your dedicated team to attend to all your issues. They will also be in charge of your day-to-day ad campaigns and management.
4. Measuring And Reporting Your Return On Investment Has Never Been Better
Have you ever experienced something perfect to the extent that it can be better than it already is?
At Samjay Hub, we make available everything it takes to measure your pay per click marketing progress.
We are good at measuring and reporting the progress of your PPC ad campaigns, website traffic, landing pages and so on. We also make sure your keywords are optimized for the maximum.
Also, we will always inform you of how your ad campaign is performing every single step.
5. Our Custom Pay Per Click Advertisement Plans Are The Most Flexible
At our pay per click marketing agency in Nigeria, we don’t just create pricing plans and compel you to select one of them.
Instead, you can look at all the involved activities and services, and tell us how you want each to operate. You can adjust and customize any already-existing plan to suit your business needs.
Frequently Asked Questions About Our Pay Per Click Services At Samjay Hub
Pay Per Click is a form of digital marketing in which you (or your business) pay a fee each time one of their ads is clicked.
In other words, PPC is a method that involves the use of advertising campaigns to get visitors to your site.
Creating a pay per click ad campaign is straightforward, although you will need the help of a professional to get things done.
Firstly, you have to set your goals and decide what you want. Secondly, decide where you want to advertise.
Thirdly, know the keywords that a business in your niche should bid on. Fourthly, budget the amount you want to spend. It may be daily or even monthly.
Then the next step is creating your pay per click advertising campaign and linking it to your site or landing page.
A single click costs $2 on average, although this value also varies depending on your niche industry.
Also, a click from a Google SERP can cost you $2.32 (on average), whereas a click from a blog post can cost you around $0.58.
This depends on a lot of criteria, but generally, here are the best picks for you:
Propeller Ads and many more.
Get Real-Time PPC Management Services. Let Our Pay Per Click Marketing Agency In Nigeria Help Your Business Drive Real Results
To get the best out of your pay per click marketing campaigns and make your business most visible on the internet, contact us now! It would be our pleasure and also in your best interest if you let us run and manage your PPC ads for you.
While doing that, you can also take a look at our homepage and feel the stylish elegant theme. You can also view our highly engaging blog posts.
Once again, we are Prolanz Digital Services, the best pay per click marketing agency in Nigeria for your various PPC ad campaigns.
Our Paid Search Services include:
Our team of Google qualified professionals have hands-on experience in managing campaigns for search, display and shopping ads. We will work on your PPC Account to make sure that the ad copy, landing page, quality score and all important metrics of the paid campaigns are fine-tuned for optimum performance and results.
If you want to reach out to your customers on social networks like Facebook, Twitter, LinkedIn and Pinterest, we can set up targeted PPC campaigns for these channels.
Our PPC experts can help you write creative text ads with compelling copy. We’ll set up your ads with a clear structure to target exactly what is right to achieve your business goals. Our qualified experts will manage your Search campaigns for text ads shown in Google’s Search Results.
Display Ads and Remarketing
Our team also works on creative image ads to help you contextually target customers on the Google Display Network (GDN). This also ties up with our display ads in remarketing campaigns to help you make the most of returning visitors to your website.
Google Shopping Ads
If you are an e-commerce company looking to boost your online sales, we can help you set up and run Google Shopping Campaigns. These campaigns work on product listing ads. Our experts have helped clients increase conversions and generate higher revenues at optimum costs in varied business sectors.
Bing ads work in a similar way to the Google Ads campaigns, allowing you to target customers on Microsoft’s Bing Ads Platform. We have Bing Ads qualified professionals who are knowledgeable and experienced in setting up and managing Bing Ads campaigns